Amadeus and Accor Expand Partnership: Delphi® to Revolutionize Hotel Sales, Meetings & Events Across Premium and Luxury Brands
[CITY, STATE] – May 21, 2025 – Amadeus, a global leader in travel technology solutions, and Accor, one of the world's foremost hotel groups, have announced a significant strategic expansion of their collaboration. Accor will be rolling out Amadeus's acclaimed Delphi® platform across its premium and luxury hotel brands, including Pullman, Mövenpick, and Swissôtel, as the preferred solution for managing sales, meetings, and events.
This strategic move builds upon Accor's existing use of Delphi and will extend the platform’s advanced customer relationship management (CRM) and real-time event coordination capabilities to a wider portfolio, including larger-scale venues and multi-property clusters. The deployment underscores Accor’s commitment to leveraging innovative technology to enhance operational efficiency, accelerate sales processes, and deliver exceptional, personalized experiences to clients in the competitive hospitality landscape.
Delphi is a cornerstone technology in the hospitality industry, empowering hotel sales and catering teams with advanced CRM and integrated partner tools. Its cloud-native architecture provides real-time access to inventory, pricing, and availability, enabling rapid and accurate responses to client inquiries. The platform’s intuitive interface and automation capabilities reduce manual administrative tasks, allowing hotel staff to focus on building meaningful client relationships and customizing offerings.
The implementation of Delphi is expected to generate significant operational efficiencies and tangible business benefits. It will enable accelerated sales response times, leading to improved conversion rates and enhanced revenue generation. For luxury hotels, Delphi's tailored solutions will help anticipate client preferences and craft unique event experiences, upholding brand prestige. For large venues, its scalability and cluster management features will optimize resource utilization and maximize profitability.
Accor’s decision to deepen its collaboration with Amadeus highlights the growing importance of digital transformation in hospitality. By leveraging Delphi’s advanced capabilities, Accor is positioning itself to capture a larger market share in the lucrative meetings and events sector while reinforcing its reputation for excellence and innovation. This partnership exemplifies how innovative digital tools can transform traditional hospitality workflows, creating richer experiences for clients and stronger business outcomes for hotel operators.
