Dubai, UAE – A significant strategic partnership has been announced between CruiseXplore, a leading cruise agency based in Dubai, and Hurtigruten, the renowned Norwegian expedition cruise operator. CruiseXplore has been appointed as Hurtigruten's exclusive representative in the Middle East, a move poised to redefine premium cruise travel in the region.

This collaboration comes at a time of burgeoning demand for experiential travel, particularly to breathtaking destinations like Norway and the Arctic Archipelago of Svalbard. Hurtigruten, with over 130 years of maritime heritage, is celebrated for its intimate, sustainable, and authentic voyages along the Norwegian coastline, offering travelers a deep connection with nature, culture, and local communities on smaller, environmentally conscious ships.

CruiseXplore, with three decades of experience and recognized as the "Middle East’s Best Cruise Agency in 2023," brings unparalleled market expertise, extensive regional connections, and a commitment to quality service. This deep understanding of Middle Eastern traveler preferences positions CruiseXplore perfectly to introduce Hurtigruten's unique offerings, including the mesmerizing Northern Lights experience visible from their ship's top deck.

The Middle East cruise market is witnessing remarkable growth, with a 90.6% surge in bookings in 2023. This surge is fueled by an increasing desire for culturally rich and experience-driven holidays, aligning perfectly with Hurtigruten's philosophy of responsible tourism and adventure. This partnership is set to capitalize on this momentum, offering high-value, authentic voyages to a discerning clientele.

 

Globally, this collaboration reflects a broader shift from mass tourism to transformative travel, emphasizing education, culture, and connection with nature. CruiseXplore and Hurtigruten are set to redefine luxury and exploration, paving the way for a sustainable, culturally rich, and globally interconnected future in travel. This transformative journey promises lasting value for travelers and stakeholders alike, ushering in a new era of premium cruise experiences.