The Ritz-Carlton Yacht Collection launches its new global brand campaign, “Unlike the Rest,” emphasizing its leadership in ultra-luxury yachting. The campaign highlights the transformative power of travel and the brand's commitment to unparalleled hospitality, bespoke offerings, and enriching, personalized voyages. With the upcoming launch of Luminara in July 2025 and strong booking performance, The Ritz-Carlton Yacht Collection continues to redefine luxury at sea, offering unique experiences in diverse destinations like Asia and Alaska.